James Li CEO of HONOR, on stage in Barcelona. Photo courtesy of HONOR
HONOR has unveiled a significant enhancement for its flagship Magic series, announcing seven years of Android OS and security updates. This initiative, part of the new HONOR ALPHA PLAN, positions HONOR as one of only three brands in the industry to offer such extended support, initially available in EU markets.
The HONOR ALPHA PLAN reflects a consumer-centric approach, aiming to transform HONOR from a smartphone manufacturer to a global AI device ecosystem leader. James Li, CEO of HONOR, emphasized that this move is designed to meet and exceed customer expectations, ensuring that devices remain secure and equipped with the latest AI innovations. The support extension will begin with the HONOR Magic7 Pro and expand to other flagship models, including both bar and foldable phones.
This long-term update policy not only enhances device longevity but also aligns with sustainability goals by reducing e-waste. It allows users to enjoy high performance and security for a longer period, maximizing their devices’ potential. HONOR’s call to action challenges industry peers to adopt similar practices, aiming to create an open, collaborative ecosystem that advances innovation while benefiting consumers worldwide.
With the ALPHA PLAN, HONOR aims at at setting a new standard for the mobile industry, blending sustainability with cutting-edge technology to pave the way for an intelligent future.
Filed in . Read more about Android, Android 15, Google, Honor, MWC, MWC 2025 and Qualcomm.
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